The Safra family has been a notable and respected force in the Swizerland banking community since the 1950's. In 1956, Jacob Safra, together with his son Edmond, chose Geneva to be the headquarters of a very successful famaîly enterprise. Now, Jacob Safra Bank enters the new millenium reinforcing its traditionally solid presence in Switzerland. Safra returns to Switzerland with the traditional security Jacob Safra embodied: